Freetheyouth Ghana Co-founder, Kelly Foli popularly known as Shace is Dead Although the cause of his death is not yet known, however, he was reported to have died yesterday afternoon.
FreeTheYouth is a crew of fashion entrepreneurs in Ghana formed in 2013 by Jonathan Coffie, a Ghanaian interior decorator, and his associate named Kelly Foli (Kelly Foli), who were then 20 and 17 years old respectively.
As the purpose of their initiative was well understood by their fellows, their initiative has grown to become a very strong brand across the globe. There are now of ten key players in the streatwear industry in addition to the founders. Among the ten key players are art director Kweku Yeboah and public relations executive Mecha Clarke.
Due to their rapid growth in the street wear revolution in Ghana, they have been rated alongside some African labels such as: Casablanca from Morocco, Modus Vivendii from Nigeria, OH OK from South Africa, Suave from Kenya, Daniks Peters from Ghana, Vieg Yuro from Angola and Amna Elshandaweely from Egypt. Their initial goal was to simply showcase some Ghanaian street-wear via social media. Their initiative has been developed into a two-pronged entity, the brand and the NGO. Both lend to the grand goal of making it possible for art-based, youth-oriented, sustainable programming.
This organization is located in a small industrial estate in Abelenkpe, a residential neighborhood in Accra the capital city of Ghana. Their office also serves as a workshop, studio space and a general hangout for the team of fashion entrepreneurs at FreeTheYouth. Although now based in Accra, the label was formed in Tema, which is the harbor city closer to Ghana’s capital that is known for its vibrant underground music scene, especially with the rapidly growing music community of the city of Tema.
Pictures of their clothing:
Davido seen wearing their clothing :
The first collection produced by Free The Youth was in the fourth quarter of 2015. This included sweatshirts and t-shirts showcasing a titled brand across the chest with inscription “this pain is printed on cotton”. This brand was showcased at Accra Fashion week 2017 creating a buzz and high demand for the products. The brand became more sought-after by local Ghanaian artists like B4bonah and Amaarae, which gave Free The Youth a positive response and encouraged them to create more products. Ghetto University of Tema became site where the second collection from Free The Youth was shown in the fourth quarter of 2016. It had not been officially released, but it was seen worn by many popular artists in Ghana including BET award nominee for Best International Artist, Kwesi Arthur.
In the fourth quarter of 2017, Free The Youth played a role in the creation of music videos for the songs “Grind Day” by Kwesi Arthur, and “Mensah” by Kwesi Arthur and Kofi Mole in 2018. Free The Youth were known to hunt through fashion outlets seeking out the most noteworthy stuff to wear, which landed them a collaboration with Nike.
We are saddened to announce the passing of @freetheyouth_gh cofounder Shace. @shaceman A founding member of the brand whose creative vision has contributed to the brands success will always be remembered and his legacy live on.
Rest In Power?
Photo: FreetheyouthGhana pic.twitter.com/W8ZKdKR4wz
— UNCOOKED (@ofcuncooked) March 3, 2021
See reactions from Celebs around the world:
RIP SHACE ?? #Freetheyouths
— Davido (@davido) March 3, 2021
RIP SHACE #Freetheyouth ?
— EFYA (@EFYA_Nokturnal) March 3, 2021
Source: The African Media