Popular Nigerian singer and music executive, Dapo Oyebanjo popularly known as D’banj was Unveiled as an Ambassador of the Bank Of Industry, on June 6, 2013.
The unveiling ceremony took place at Bank Of Industry Ambassador Head Office in Lagos.
This was done in line with the Bank of Industry’s commitment to supporting the creative industry in view of its current and potential contributions to the Nigerian economy through job and wealth creation.
In this capacity, D’banj will serve as one of the vital bridges between the Bank Of Industry and the various stakeholders in the entertainment industry with a view to facilitating access to BOI’s facilities and also in advising on industry needs as well as challenges and how they can best be overcome by the Bank and other relevant institutions.
At the brief ceremony, the Bank Of Industry’s Managing Director and Chief Executive Officer, Ms Evelyn Oputu, indicated that the choice of D’Banj as its Brand Ambassador was to showcase and uphold him as a shining example of some of the disciplined and talented Nigerian artistes who are using their endowments to enhance themselves and benefit the people around them to the greater glory of their fatherland.
An elated D’banj thanked the Bank and promised to work to justify his choice as BOI’s Brand Ambassador in the creative industry.
Prior to various inititiatves that the Bank recently rolled out in support of the creative industry in Nigeria, it had in recent years leveraged its domestic and international development partners to mobilise support for the nation’s talents in the creative space. This is especially so in the area of capacity building which is a precondition for actualising the industry’s potentials and the subsequent conversion of such potentials to profit.
First of such endeavours was a training programme that was organised by BOI in partnership with the Enterprise Development Centre, (EDC) of the Pan Atlantic University and the British Council in 2010.
Source: The African Media